in Thailand

Between the dramatic land formations, endless sun, smiling locals and island tranquility, finding your own personal slice of paradise is easy in Phuket.

Once a post along trading routes between China, India and Europe, Phuket had been shaped by foreign influences long before the idea of Thailand came about. The jungles were once inhabited by indigenous tribes and the coastal areas by gypsies until they were displaced by tin miners. The island’s abundance of resources and strategic location as a trading port made it an important source of revenue for the Thai kingdom at Ayutthaya. In the 1970s, Phuket was transformed into one of the world’s premier beach resorts with its gorgeous natural beauty drawing an endless stream of international tourists.

Fine white sands, jade-hued waters and swaying palm trees–Phuket is undeniably one of the world’s finest beach destinations. Along the west and south coastlines lie secluded beaches, lively resort towns and everything you need to enjoy a comfortable holiday. Whereas the north and east areas are prime for diving into traditional culture in the form of ancient temples, sizzling restaurants and local shopping. Beyond laying on the beach, there are several ways to immerse yourself in the island’s natural riches, such as kayaking through limestone caves, speedboat trips, snorkeling and wildlife sanctuaries.

The warm climate year-round makes for great visits around the calendar. Although September and October offer the highest temperatures, it also rains more than other months, while April and May are an especially busy time of year. When it comes to eating out, there’s no shortage of elegant fusion restaurants and Instagram-worthy beachside dining worth checking out. However, the great variety in Phuket’s culinary scene, such as the bamboo beach shacks, bustling open-air markets and sizzling street stalls, are an integral part of local food culture.